Branding & Advertising Consultants
About Us
Our Story
Lexara Consulting is a marketing consultancy founded in 2025, specialising in providing strategic marketing solutions for professional services, and small businesses.
Lexara emphasises a modern design principle, focusing on high-quality visuals, minimalist layouts, and sophistication. Lexara Consulting stands out by operating with a legal-practice approach, ensuring accuracy, compliance, and a deep understanding of high-trust environments.
The consultancy is dedicated to delivering bespoke strategies that align with client growth objectives while prioritizing direct interactions with consultants for stronger outcomes.
Our Mission
Our mission is to turn good businesses into unmistakable brands. We strip away, sharpen your message, and build identity and digital assets that make trust automatic.
Our Vision
Lexara’s vision is to make brands feel inevitable, the kind people trust before they even read the fine print. We exist to turn scattered ideas into clear positioning, and clear positioning into momentum.
Our Team
Jesse Panovski
Founding & Managing Partner
Jesse Panovski is a paralegal and multidisciplinary operator who takes a clear, practical approach to supporting client work across legal services, business operations, and consulting. With 4+ years of hands-on marketing and client-facing experience, he understands how clients make decisions, what they expect from professional service providers, and how to deliver outcomes that are commercially useful,not just aesthetically polished.
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Jesse’s background spans multiple roles. In the legal space, he supports lawyers across matter preparation, legal research, and workflow coordination, ensuring instructions are interpreted accurately and executed with precision. This legal foundation brings a disciplined approach to risk, detail, and delivery, especially where client expectations, deadlines, and stakeholder management intersect.
EDUCATION
University of Notre Dame Australia | Bachelor of Laws
University of Sydney | Diploma of Language Studies
Harvard Business School | Business Analytics
Harvard Law School | International Finance: Policy, Regulation, and Transactions
Giovanni Oliveri
Managing Consultant
Giovanni (John) Oliveri is a paralegal known for exceptional client management and a consultation-first approach. He’s the person clients trust because he listens properly, clarifies what they’re actually trying to achieve, and keeps the process moving with calm, consistent follow-through. John thrives in matters where client experience matters just as much as technical execution, clear communication, organised workflows, and always delivers.
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He picks up instructions quickly, asks the right questions early, and keeps clients aligned on scope, timing, and next steps. His style is straightforward, understand the brief, stay responsive, anticipate friction points before they become problems, and deliver work that makes the entire client journey smoother.
EDUCATION
University of Notre Dame Australia | Bachelor of Laws
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OUR APPROACH
At Lexara Consulting, we are committed to understanding your unique business needs and growth objectives to devise custom marketing strategies tailored to your specific requirements.
Our approach is founded on the core values of knowledge, creativity, and sustainability, ensuring that our strategies are not only effective but also ethical and long-lasting.
CORE VALUES:
Knowledge
We believe in continuously expanding our knowledge to stay ahead of the curve and provide our clients with innovative and cutting-edge marketing solutions.
Creativity
Creativity is at the heart of our strategies, allowing us to develop unique and impactful campaigns that resonate with your audience and set you apart in the market.
Sustainability
We are committed to sustainable practices in marketing, ensuring that our strategies not only drive growth but also contribute to the long-term success and reputation of your firm.